How do they do it? Among the sea of booths how does an organization succeed in standing out in the crowd?
With over 250 exhibitors at the 2010 HRPA Conference and Trade Show, it is important that you set your self apart from the others. But how? Some offer free giveaways such as environmentally friendly bags or key chains, others are able to offer larger incentives, such as the possibility of winning a trip or even a free car (who couldn’t use a FREE Smart Car?) or some offer a chance to play an exciting game – Klinkos anyone? Who hasn’t watched The Price is Right? Anything you can do to entice the attendee to stop by and learn more about what you have to offer.
A friendly and upbeat personality is a necessary ingredient to attracting people to your display. Overly talkative exhibitors can coax people to stop by, but may have a tough time keeping those potential clients there if they don’t stop talking and start listening. By simply offering your assistance with questions and explaining your products and services in a professional and welcoming environment will go a long way.
A very big NO-NO in the world of Trade Shows, are exhibitors who are MIA (Missing In Action). Nothing frustrates a potential customer more then when they have a viable interest in your product or service and there is no one around to speak with. Make sure to have enough coverage, or if you are one man short, save the breaks to off-peak times. Don’t lose the chance to make a good impression on a potential customer.
With a friendly attitude, drawing attendees to the booth is the easy part. Now that you’ve got them, use that chance wisely to make sure they are engaged, and connected not just immediately but more importantly after show, when the real selling begins!
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